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Common Mistakes

Why Most Video Integrations Fail

Even leading companies make these costly errors in their video workflows, resulting in wasted budgets and poor user experience.

Unoptimized Transcoding

Encoding short 30-60 second clips in 5-6 unnecessary renditions drastically inflates storage and CDN costs without any quality benefit.

Poor Adaptive Streaming

Uploading raw .MP4 files at 20+ Mbps wastes massive bandwidth. Without HLS/DASH adaptive streaming, viewers experience constant buffering.

Missing DRM Protection

Without proper Digital Rights Management, premium content is vulnerable to piracy, unauthorized downloads, and screen recording.

Weak Video Players

Basic embedded players lack OTT-grade features like adaptive bitrate switching, DRM integration, analytics, and cross-platform compatibility.

Inefficient CDN & Storage

Poor cache strategies, missing origin shields, and unoptimized storage tiers lead to 40-60% higher infrastructure costs than necessary.

Video Infrastructure

Six Building Blocks of Video Workflow

A complete video delivery system requires these essential components working together seamlessly.

Transcoding + Packaging
Storage & Media Management
Security & DRM
Delivery & CDN Optimization
Player & App Integration
Monitoring, Logs, Analytics
Our Approach

How Saranyu Solves This Better

We combine deep video engineering expertise with enterprise-grade tools to deliver optimized, secure, and scalable video workflows.

Explore All Solutions
  • Intelligent Transcoding & Optimization

    Context-aware encoding with optimal bitrate ladders. InstaXcoder →

  • HLS/DASH Adaptive Streaming

    Proper packaging for smooth playback on any device, any network condition.

  • Multi-DRM + Stream Sentinel

    Widevine, FairPlay, PlayReady with real-time piracy detection. Stream Sentinel →

  • OTT-Grade Video Player

    ABR, analytics, DRM support, cross-platform SDKs. Video Player →

  • CDN & Storage Optimization

    Multi-CDN orchestration, smart caching, tiered storage.

  • Analytics & QoE Dashboards

    Real-time monitoring, viewer insights, and quality metrics for continuous optimization. Customer Data Platform →

Who We Serve

Industries That Rely on Video Workflows

From media giants to EdTech startups, organizations across industries trust Saranyu for their video infrastructure.

OTT Platforms
EdTech
Media & Broadcasting
Gaming & Esports
Healthcare
Enterprise
Religious & Spiritual
Fitness & Wellness
E-commerce
Government
Our Deliverables

What You Get With Saranyu

A complete engagement that takes you from audit to implementation to ongoing optimization.

1
Complete Workflow Audit

In-depth analysis of your current video pipeline, identifying bottlenecks, cost leaks, and security gaps.

2
Architecture Blueprint

Custom-designed video infrastructure plan tailored to your scale, budget, and technical requirements.

3
Implementation Support

Hands-on engineering support for transcoding, DRM, CDN, player integration, and workflow automation.

4
Monitoring + Piracy Detection

24/7 monitoring dashboards, QoE analytics, and Stream Sentinel for real-time piracy detection.

Ready to Fix Your Video Workflow?

Get a personalized demo and see how Saranyu can reduce your video costs by 40-60% while improving quality and security.

Request a Demo
Related Video Platform Solutions

Explore our comprehensive suite of OTT and video streaming solutions to build a complete video platform.

Multi-Screen OTT Platform

Launch your complete OTT platform with native apps for all devices including Android, iOS, Smart TVs, and Web.

DRM Platform

Secure your video content with Widevine, FairPlay, and PlayReady DRM protection for secure streaming.

Video Encoding & Transcoding

Transform videos with adaptive bitrate streaming and multi-format processing for optimal playback quality.

Smart TV App Development

Build native smart TV apps for Roku, Fire TV, Apple TV, Android TV, and Tizen platforms.

Customer Data Platform

Unify customer data with AI/ML analytics, real-time insights, and predictive intelligence for video platforms.

FAQs

Frequently Asked Questions

What is the best workflow for video streaming?
The best video streaming workflow includes:
  • Proper ingest and quality analysis
  • Context-aware transcoding with optimal bitrate ladders
  • HLS/DASH packaging for adaptive streaming
  • Multi-DRM protection for content security
  • Multi-CDN delivery with smart caching
  • OTT-grade player with analytics
Saranyu provides end-to-end solutions for each component.
How can I reduce CDN costs for video delivery?
Reduce CDN costs by:
  • Optimize Bitrate Ladders
    Ensure each rendition uses only the bitrate required for perceptual quality (VMAF/SSIM-driven), eliminating over-encoding.
  • Implement Origin Shielding
    Add a centralized cache layer to reduce origin fetches and lower egress load.
  • Tune Cache Strategies & TTLs
    Optimize TTLs for manifests, segments, and subtitles to improve hit ratios and reduce repeated CDN pulls.
  • Use Content-Adaptive Bitrate (CABR) Encoding
    Dynamically assign bitrate based on scene complexity —
    High-motion scenes → higher bitrate for detail retention
    Static/low-motion scenes → lower bitrate with no visual loss
    This reduces average segment sizes and bandwidth consumption.
  • Enable Multi-CDN Orchestration
    Intelligently route traffic to the most cost-efficient or best-performing CDN per geography.
  • Remove Unnecessary Renditions for Short Clips
    Skip ultra-high resolutions / rarely used bitrates for <3 min content to avoid wasteful encoding and delivery.
Result: 30–60% CDN cost reduction without compromising QoE
Why should I optimize short videos differently?
Short videos (30-60 seconds) don't benefit from 5-6 renditions like long-form content. Viewers rarely switch quality mid-clip, so multiple renditions just waste storage and CDN bandwidth. Smart encoding analyzes content complexity and creates minimal, optimal renditions—often just 2-3 for short clips—saving up to 60% on delivery costs.
Do I need DRM even if my OTT content library is small
Yes and no — it depends on your content rights.
  • Yes, you need DRM if your content is licensed, premium, or behind a paywall. Even a small catalog must follow studio compliance and protect against piracy, downloads, and screen recording.
  • No, you may not need DRM if the content is fully owned by you and intended to be freely accessible without revenue or exclusivity concerns.
  • In many cases, it depends: If you own the content but still want to control device limits, secure offline downloads, or prevent unauthorized sharing, DRM is recommended but not mandatory.
Why does video buffer even on fast internet connections?
Buffering on fast connections usually indicates:
  • No adaptive bitrate streaming—the player can't adjust quality
  • Poor CDN configuration with distant edge servers
  • Missing preload/prefetch strategies
  • Inefficient video player buffer management
  • Incorrect segment sizes for the content type
A proper video workflow addresses all these factors.

Our Locations…

Headquartered in the heart of Bangalore, India, our branches are strategically positioned to be at the forefront of technology and innovation.

Get in Touch

Don't hesitate; reach out to us today! Let's make your vision a reality together.

Contact Us

Our Regional Office Address

Address
Address

No-15, 3rd Floor VASANTS' BUSINESS CENTER Queens road, Next to Nandi Toyota. Bangalore-560052

Contact
Contact

+91 98457 55356

Email
Email

mkt@saranyu.in